Helping Brands Become & Evolve

Whether marketing one packaged good or launching an entirely new start-up, success takes thoughtful strategy. Where do you fit in the market? Who is your target customer? How do you create a meaningful brand journey using appropriate marketing media? That journey could start in aisle with packaging, or online with a banner ad, YouTube video, or any myriad combinations of these and other media. Regardless of media channel, what matters most is consistently delivering engaging content while maintaining a consistent brand tone, both in graphic architecture and verbal identity.

This has been my business for over two decades.

• While at Mattel, I launched hundreds of products for almost every licensed and homegrown brand, crafting names, writing origin stories, creating engaging feature / benefit hierarchies for packaging, and scripting storyboards for sizzle films. And, I led the privilege and pleasure of leading many successful product ideation sessions as well.

• Working with Liehr Marketing on Toyota Accessories, I re-strategized how eCommerce copy was written for Toyota, Scion, and Lexus products, then delivered the style guide.

• During a contract with Belkin, I rebranded packaging for the entire Linksus portfolio of routers and peripherals after the brand was purchased from Cisco.

• For Yamaha, I helped set and execute the tone for their enormous booth space at the 2019 NAMM trade show.

Personally, two of my favorite things are: 1. getting a fresh creative brief or having a discovery session; 2. getting down to business.

Let me know what your strategic brand needs are.

Links to long-form samples:

NRG Energy

Case Studies:

https://www.nrg.com/case-studies/oberlin-college.html

https://www.nrg.com/case-studies/ultra-poly.html

Blogs:

https://www.nrg.com/insights/energy-education/5-ways-energy-brokers-canthrive-in-deregulated-markets.html

https://www.nrg.com/insights/energy-education/how-to-best-prepare-for-winterstart-now.html

Verifi Payments

Blogs:

https://www.verifi.com/in-the-news/removing-human-error-in-stoppingchargebacks/

https://www.verifi.com/in-the-news/more-collaboration-fewer-disputes/

CONTACT:

ph - 310.819.5058

email - p.winter@rocketmail.com